4FIVE SM is a global sports and social media agency working with some of the world’s biggest brands, so the identity needed to feel bold, distinctive and adaptable across fast-paced digital and commercial environments. We created two primary logo variations built around a strong rectangular frame, giving the mark a multifunctional structure that works seamlessly across campaigns, partnerships and branded content. The V and E are intentionally intertwined within the wordmark creating a signature detail that makes the identity instantly recognisable.