Channel
Client
10% Records
Year
Brand Identity
For M1llionz, we created a raw and gritty wordmark that holds impact across music, fashion and digital platforms. The wordmark has been used at the start of YouTube music videos as an official intro tag, giving his visuals a signature opening that immediately signals his brand before the track begins. It was also featured in a collaboration with Clarks, appearing as a branded tag on the footwear and across promotional content, further solidifying the mark within UK street culture. On stage, the logo has been projected across live performance visuals, proving its strength in large-scale environments and fast-moving settings.
OOH Usage
The M1llionz wordmark has also been used in large-scale out-of-home placements, including billboard campaigns across Birmingham. These executions show how the identity maintains its impact at massive sizes and in busy street environments, staying bold, clear and instantly recognisable even in fast-moving surroundings.
