Channel
Client
Milandeep Grover
Year
Brand Identity
A retail brand built around everyday shopping, designed to feel bold, practical and instantly connected to groceries and daily essentials. For this identity, we created a distinctive Sub-Mark built from two mirrored G's forming the outline of a shopping basket — a direct visual link to retail and routine purchasing. The upward-pointing shape above completes the icon as the basket handle making the symbol instantly recognisable at a glance, especially within fast-paced retail environments.
Print Materials
To expand the identity we created a full suite of assets designed for both in-store presence and public visibility. This included the business card design, built with clean structure and typography, giving Grovers a professional first impression in every interaction. We also designed a large storefront poster to sit at the front of the shop, applying the Sub-Mark and wordmark in a way that maximises visibility.
