A bakery brand rooted in London, created to feel professional, playful and instantly recognisable. For this identity, we designed a bold, character-driven "N" Sub-Mark with crumbs falling from the corner — a subtle nod to baking and handmade treats. The primary logo was shaped to feel friendly yet professional and timeless, supported by a clean visual language that works effortlessly across web and print.

To bring the idea to life even further, we created an animation where the bite mark is gradually eaten away until it disappears, reinforcing the brand in a memorable and engaging way. We also designed the brand’s loyalty cards, keeping them consistent with the colour palette and personality of the identity, giving the business a cohesive customer experience from the first bite to the final stamp.