A brand built for the culture. A platform shaped around real conversations, storytelling and sharing game for free. For this identity, we created a bold, modern Sub-Mark built from the letter "G" with an arrow seamlessly integrated into its shape to represent direction, growth, and elevation — aligning with Free Game’s focus on guiding the youth, inspiring the culture and empowering people. The primary wordmark was shaped to feel cultural, timeless and confident, supported by a visual language that works effortlessly across on web and print.