Channel
Client
Management
Year
Cover Art & Art Direction
For Risk It All, we led the direction for the project, working closely with the artist and photographer to develop the front and back cover artwork. The concept was built around the EP title, using the white balaclava as the central visual. The front artwork focuses heavily on the balaclava which the artist is well known for within the music scene, making it the focal point of the cover. As this was his first project, the aim was to establish a strong visual identity and brand him clearly with the mask from the outset. The typography was kept consistent with a handwritten, cursive style. On the back cover, we kept the same typography paired with a secondary image subtly faded into the background to keep the overall look cohesive. The project went on to generate over 10 million streams within a few months, highlighting the impact and reach of the release.
Press Shots & Photography
Alongside the cover artwork, we produced a series of press shots from the same shoot, experimenting with different angles, crops and lighting setups. These images were designed to give the artist flexibility across promotional use, allowing for strong close-ups, eye-focused framing and wider portraits. The final selections provided a consistent visual identity that could be carried across digital platforms, press features and future releases.
