Channel
Client
Rimzee Management Team
Year
Music Design & Campaign Rollout
The inspiration behind the Upper Clapton Dream 2 cover art was Meek Mill’s Dream Chasers 4 cover art, which helped guide the tone and structure of the visuals. The main artwork was built around Rimzee holding a cigar, this was the core image. From there, we enhanced the smoke and faded a series of figures and moments from his past into it, creating a layered collage effect that reflects his journey and identity.
The back cover continues the same theme, built from a photo of Rimzee on a yacht where we subtly faded his area in the background and paired it with the mixtape title typography and a structured tracklist.
The rollout extended beyond digital platforms, with the artwork used across out-of-home placements including billboards and vehicle wraps during the promotional run. Vans, T-shirts and masks featuring the mixtape branding were also distributed, giving the project a strong physical presence throughout London.
Performance & Reach
The campaign rollout proved highly successful, with the project collectively accumulating over 13.2 million Spotify streams across all tracks. The strong visual identity, paired with consistent OOH promotion and social engagement, helped the mixtape reach a wide audience and reinforced its presence across both digital and physical spaces.
