Channel
Client
Team Fitness 416
Year
Brand Identity
For Team Fitness, a Canada-based fitness brand we created a Primary Logo and Sub-Mark designed to feel timeless, bold and instantly recognisable. The Sub-Mark is built by intertwining the letters “T” and “F,” forming a strong, compact mark that works seamlessly across digital and physical touchpoints. This was then developed into the Primary Logo by pairing the symbol with the full brand name in a clean, modern type treatment.
OOH Advertising & Print
To extend the identity beyond digital use, we applied the branding across out-of-home advertising and print materials. This included a series of billboard designs built around the brand’s slogan and visual language, designed to be eye-catching in fast-paced environments. The identity was also applied to business cards, keeping the look minimal, professional and consistent, ensuring the brand translated effectively across both large-scale advertising and everyday touchpoints.
