Channel
Client
Lisa Ajuwa
Year
Brand Identity
A brand centred on sisterhood, healing and community, we created a Primary Logo and Sub-Mark that feel warm, modern, and professional. The heart icon is formed from two abstract figures with the dots representing heads capturing unity and woman to woman connection in a simple, versatile mark.
The soft to bold pink tones add a playful touch while still feeling mature, creating a balance that reflects both compassion and confidence. The clean type treatment keeps the overall identity strong and easy to use across all brand materials.
Brand Assets & Social Content
For the event flyer, we stuck to the same colour palette to keep everything visually unified and consistent. The main focus was placed on the founder Lisa Ajuwa and the guest speakers ensuring they remained the centre of attention.
For the rollout, we created countdown graphics to build anticipation leading up to the event, using large numerals and soft gradients in the background. We also produced promotional flyers announcing the ticket releases, giving people a clear and simple CTA to purchase.
