Channel
Client
Team Fitness 416
Year
Web Design
For YouPro Sport, a data-driven football brand, we created a Primary Logo and Sub-Mark that reflect performance, analysis and movement. The Sub-Mark is inspired by bar chart graphs, representing data trends and insights, with three angled lines cutting through a circular form to symbolise a football. The outer lines are inverted to add contrast and clarity, ensuring the mark remains bold and recognisable across different scales. This was then paired with the full brand name in a strong, sporty typeface for the Primary Logo, giving the identity a dynamic and professional finish.
OOH Advertising & Brand Application
The identity was extended across out-of-home advertising and digital placements, using high-contrast visuals and motion-led imagery to capture attention in fast-paced environments. The combination of the Sub-Mark and wordmark allowed the branding to adapt seamlessly across large-format posters and promotional materials.
